I'm an NSCC IT Programming graduate based in Nova Scotia, working with clients across Canada. There are no account managers and no handoffs — the person you talk to on the first call is the person building your site.
Bigger agencies hand you off — a salesperson closes the deal, a project manager relays your feedback, and a designer you never speak to actually builds the thing. Something always gets lost in translation. Here, there's one person in that whole chain. You explain what you want once, to the person doing the work, and it gets built the way you actually described it.
That also means I only take on what I can do properly. I'd rather turn down work than overcommit and deliver something rushed.
Most of what comes across my desk follows the same handful of patterns.
One recent rebuild replaced 64 third-party scripts loading on a single page with one. The site got faster and stopped fighting Google's Core Web Vitals.
Wrong category, missing structured data, a handful of reviews while competitors outrank them. A recent client's Google reviews went from 26 to 42 in a single week once the profile was actually optimized.
No meta description, no sitemap, no local SEO structure — the site technically exists but nobody searching locally will ever find it. I rebuild the technical foundation first, before touching design.
Every case study I publish includes at least one real bug or wrong call I made along the way — not just the polished result. A star rating I initially got wrong while restoring a client's testimonials. A mobile menu that shipped with a real accessibility bug before I caught and fixed it. I'd rather you see the actual process than a highlight reel, because the highlight reel doesn't tell you anything about how I handle the moment something breaks.
That same honesty applies to pricing and scope. You see a free draft before you pay anything. If a project isn't a good fit, I'll say so instead of taking the money and hoping it works out.
You talk to the person building your site — not a salesperson, not a rotating support queue.
Every project starts with a free draft. You see real work before any payment happens.
Technical foundation first — speed, SEO, accessibility — then design. Not the other way around.
