Rise Counselling Collective
A Squarespace template becomes a custom site the team can update themselves.
The Challenge
Rise Counselling Collective is a counselling practice in Dartmouth, Nova Scotia. Their website was a Squarespace template, and the team could not easily update therapist profiles or photos on their own.
The move also had to protect three things: the Google rankings tied to their existing page addresses, the business email already in use, and the contact form that brings in new inquiries.
Before
- Squarespace template
- Profiles and photos needed outside help to change
- Existing search rankings tied to old page addresses
After
- Custom site the team edits from an admin panel
- Old page addresses redirect to the new pages
- Contact form delivers to the practice inbox
What I Built
- A custom site built with Next.js and React, hosted on Vercel
- A password-protected admin panel where the team edits therapist profiles, specialties, bios, training listings, photos, services, FAQs, and site settings, without touching code
- Team page filters by audience and by topic, managed from the same admin panel
- A font pairing selector in the admin panel, so the look can change without a redesign
- Automatic image optimization for mobile. One photo went from 154KB to 17KB with no visible quality loss.
- Search setup: sitemap, robots file, canonical tags, and structured data (schema.org MedicalClinic)
- Redirects from every old page address to its new page, with all 20 old addresses tested on both the root domain and www
- Google Ads conversion tracking carried over from the old site
- A contact form that sends inquiries straight to the practice inbox from a verified sending domain
- A custom 404 page and mobile navigation fixes
- Custom domain with HTTPS. Existing business email was left untouched during the DNS changes.
Tech Stack
Next.js
React
Vercel
schema.org MedicalClinic
Google Ads tracking
Results
20/20
Old addresses redirected
154 to 17KB
One photo, same quality
- Old Google-indexed addresses permanently redirect to the new pages, so existing search rankings carry over
- All 20 tested old addresses resolve on both the root domain and www
What the client said
"Hudson was professional, responsive, and strategic while designing our website! He took our vision and created a beautiful website that makes it easy for potential clients to find us and inquire to work with us. Would definitely recommend!"
Rise Counselling Collective
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